What is internal branding ?
How is it different to external branding ?
Why is it important ?
What is the ROI ?
(Return on investment)
How do companies
brand internally ?
What do they offer ?
How do major companies attract and keep new talent ?
What are their strategies ?
Why is it not just about money and benefits packages ?
What 'feelings' does internal branding try to encourage ?
Is internal branding a form of manipulation ?
Is it just a way to make people work harder, do longer hours and compete with one another ?
Listen to him explain why his has chosen to stay with the company.
I’ve spent the last decade navigating the terminals of Dubai International and the floors of Harrods, and people often ask me why I’ve stayed with Luxmore for ten years. In this industry, turnover is the norm. To be candid, I’ve had the headhunters from Louis Vuitton and Burberry on the phone more than once—and their offers were certainly tempting.
But I’ve stayed, and it isn't just about the handbags. It’s about the Employer Value Proposition Luxmore provides. While the big names offer prestige, Luxmore offers a genuine investment in me.
The company’s Internal Branding isn't just a fancy slide show ; it’s reflected in how they handle Talent Retention. Beyond a competitive salary and health benefits, they’ve mastered the Quality of Working Life. Even when I’m traveling across the Emirates, I feel supported by flexible scheduling and a strict 'right to disconnect' policy that respects my time off.
What truly sets us apart, though, is Empowerment. I’m not just a rep following a script; I’m given the autonomy to lead workgroups and suggest localized marketing strategies. This level of trust, combined with a robust Career Development track and training —including high-level mentorship—makes it clear that there is nowhere else I’d rather be.
Ultimately, I stay because I feel truly appreciated and empowered. There is a rare sense of being looked after and cared for here. That care extends to the road: my business travel is seamless, with bookings on top-tier airlines, stays in truly excellent hotels, and a generous expense policy that allows me to focus entirely on the client. At Luxmore, loyalty isn't just a buzzword—it’s the natural result of being treated like a first-class asset.