• Réutiliser les compétences linguistiques de l’anglais général dans des situations professionnelles de gestion, management et commerce.
  
  

• Développer la capacité à communiquer en anglais en contexte d’entreprise (réunion, présentation, négociation).
  
  

• Maîtriser le vocabulaire lié au marketing, aux ressources humaines, à la finance, à la communication.
  
  

• Être capable de présenter un dossier, un projet ou une étude de cas en anglais.
  
  

• Viser un niveau B1+/B2 pour la communication professionnelle.

Toujours basées sur les 8 axes nationaux, mais adaptées à STMG, par exemple :

• Innovations scientifiques et responsabilité → développement durable et responsabilité sociale des entreprises (RSE).
  
  

• Citoyenneté et mondes virtuels → e‑commerce, réseaux sociaux, cybersécurité.
  
  

• Identités et échanges → commerce international, mobilité professionnelle.
  
  

• Arts et pouvoir → communication publicitaire, influence.

Compétences Attendus : Fin de terminale

Compréhension orale

Comprendre une présentation commerciale, un briefing de projet, une réunion de travail.

Compréhension écrite

Lire et analyser un rapport, un article économique, une étude de marché.

Expression orale en continu

Présenter un plan marketing, défendre une stratégie de communication, exposer un projet entrepreneurial.

Interaction orale

Participer à une réunion, négocier un contrat, répondre à des objections clients.

Expression écrite

Rédiger un mail professionnel, un compte rendu, une fiche de synthèse de projet.

• Présentation de projet marketing ou de gestion en anglais.
  
  

• Simulation d’entretien professionnel (embauche, vente, négociation).
  
  

• Analyse d’une campagne publicitaire internationale et présentation en anglais.
  
  

• Compte rendu d’une étude de cas ou d’un rapport d’activité.
  
  

• Création d’un glossaire anglais-français des termes de management.

• Contrôle continu intégré à la moyenne d’anglais.
  
  

• Épreuve orale en anglais LV1 :
  
  

  • Présentation et analyse d’un document en lien avec un axe du programme.
    
    

• ETLV : évaluation orale basée sur un projet ou une étude de cas professionnelle.

I have chosen to present Google. Here is the information I have found. 

The name of the company is Google LLC.

Its headquarters are in Mountain View, California, USA.

The company website is google.com.

It was founded by Larry Page and Sergey Brin on September 4th, 1998.

So, let’s take a look at the company’s contact details.  

Today, the managing director is Sundar Pichai, the CEO, or Chief Executive Officer.

The company phone number is +1 650-253-0000.

The only contact I found is the Corporate Communications Team.

Their email address is press@google.com.

So how big is the company ?

Google has more than 180,000 employees.

Its main activity is technology and internet services.

Google operates in more than 100 countries.

Its annual revenue was around 307 billion dollars in 2023.

The company’s legal status is Limited Liability Company and it is part of Alphabet Incorporated.

The holding company is Alphabet Inc.

Their original activity and intention was to make a better search engine.

So, what’s the story behind Google ?

Google was started by two students at Stanford University as a research project. 

It became very popular and grew into the most used search engine in the world. 

Today, it also works with online advertising, video, email, mobile phones, and artificial intelligence.

At the moment, Google is working on artificial intelligence projects, including Gemini AI.

Important projects are Google Search, Android, YouTube, Google Cloud, Pixel devices, Waymo, and DeepMind.

The company owns other companies like YouTube, Fitbit, Waze, Nest Labs, and DeepMind.

 Its slogan is “Do the right thing.”

Hello everyone. Today I’ll talk about Nike — a company that has been influencing sportswear and street culture for over half a century.

Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. It adopted the name Nike, Inc. in 1971, along with the iconic Swoosh logo. The headquarters sit near Beaverton, Oregon, United States. Wikipédia+1
Globally, Nike employs approximately 77,800 people as of May 31, 2025 — a slight drop of about 2 % over the previous year. StockAnalysis+1
In terms of revenue, for fiscal year 2025 Nike reported about US $46.3 billion in total revenues — down roughly 10 % from the prior year. investors.nike.com+1
Nike operates worldwide: it serves markets across North America, Europe/Middle East/Africa, Greater China, Asia Pacific and Latin America. Wikipédia+1

So to summarise: a long heritage, global footprint, tens of thousands of employees, and tens of billions in revenues.

Now let’s move to the analysis of its strengths and weaknesses.

Strengths:
First, Nike’s brand identity is extremely strong. The Swoosh logo and the slogan Just Do It have become part of global culture. This gives the company a premium position and high visibility.
Second, product range and segmentation: Nike produces sneakers and apparel for many different generations and markets. For example, there are high-performance running shoes or basketball models aimed at older Gen X customers or athletes. In parallel, Nike offers street-style silhouettes that appeal to Gen Z — larger shapes, bold colours, collaborations with rappers, etc. It goes even further: Nike also markets products for very young kids — pencil cases, school bags, t-shirts branded with Nike — so that children (Gen Alpha) adopt the logo and become familiar young customers. This early brand engagement helps build loyalty.
Third, customisation and digital involvement: Nike offers apps and digital platforms (e.g., “Nike By You”) that allow consumers — especially Gen Y and Gen Z — to personalise their shoes or apparel (choose colourways, add initials etc). This sense of personal involvement strengthens connection to the brand.
Fourth, global scale and distribution: With operations in many countries, strong supply-chain and major retail and digital presence, Nike benefits from its size and reach.

Weaknesses:
First, the supply chain and manufacturing exposure. Nike relies heavily on factories in Asia (China, Vietnam, Indonesia). This makes it vulnerable to trade tensions, logistics disruptions, and public concern over labour practices.
Second, premium pricing and brand positioning mean that in less affluent markets or in times of economic downturn, consumers may postpone purchases or switch to cheaper alternatives.
Third, recent financial performance shows trouble: the 2025 revenue decline of ~10 % and gross margin deterioration (for example, in Q4 margin dropped to ~40.3 %) point to weakening performance. investors.nike.com
Fourth, wide product range across many demographics is good for reach but also increases complexity — managing diverse lines, generations (Gen X, Y, Z, Alpha) and stretching the brand can dilute focus.

Now for reflection: the opportunities and threats for Nike in a changing world.

Opportunities:
One major opportunity lies in sustainability and ethical consumption. Consumers — particularly younger ones — increasingly expect brands to be environmentally responsible and socially fair. Nike can leverage this by further advancing sustainable materials, circular economy programmes (repair/resale) and transparent supply chains.
Another opportunity is growth in emerging markets. As economies grow in Asia, Africa, Latin America, more consumers gain purchasing power; sport culture expands; Nike can tap these markets.
Also, deeper digital innovation and customisation offer a path: augmented reality, virtual try-ons, apps that engage Gen Z and Gen Alpha. Collaborations with street-culture icons and technology platforms can keep Nike culturally relevant.
Finally, the model of “child to adult” loyalty is promising: by reaching younger kids (Gen Alpha) with accessories and school-related items, Nike plants brand seeds early and can carry them forward into sneakers and adult apparel.

Threats:
On the flip side, environmental, social and governance issues are major threats. If Nike is perceived as irresponsibly manufacturing, exploiting labour or neglecting the climate, it risks reputational damage.
Intense competition is also a threat. Brands like Adidas, Puma, plus rising direct-to-consumer brands, are challenging Nike’s dominance.
Economic downturns and shifting consumer habits threaten premium sales: when budgets tighten, consumers may prioritise value or skip purchases.
Supply-chain risks and trade/tariff issues remain high – disruptions in key production countries, tariffs, currency fluctuations affect margins.
Finally, staying relevant to the youngest generations is not guaranteed: Gen Z and Gen Alpha care about authenticity, culture, sustainability; brands that fail to adapt may be left behind.

In this context, I see hope: if Nike realigns towards more responsible business models (in the way that brands such as Patagonia do) — for example embracing repair, reuse, full transparency, minimal environmental footprint — then Nike could reconcile premium appeal with ethical leadership and set itself up for the future.

Conclusion:
In summary, Nike is a company with storied origins, global scale, deep brand equity and a wide generational reach. Its strengths are many: branding, segmentation, customisation, global presence. But it also faces real internal and external challenges: supply chain, economic headwinds, complexity, and expectations around sustainability. Looking ahead, the opportunities are significant — especially in emerging markets and digital/personalised experiences — but the threats are equally strong. Nike’s ability to respond to societal, environmental and market changes will determine its relevance in the next decade.

Thank you for listening. I’m happy to take any questions.