TSTMG : ORALS 1.b
NOVEMBER
LET'S ENRICH YOUR PRESENTATIONS

ORAL I.a

For this first oral of the yearyou presented a company including :

- its brand identity
- its story
- its range of products and services
- maybe one particular product or service.

You included key figures about size, location, number of employees, turnover... you chose which figures and indicators are the most important. 

You used  a SWOT analysis to talk about the company's strengths and weaknesses in the present and its opportunities and threats moving forward. 

ORAL I.b

For this enriched oral you must ADD the following elements :

- More information about the companies SOCIAL and ENVIRONEMENTAL responsibilities and engagements. 

- Does the company's story rely on charismatic figures or personalities such as founders in the style of Apple's Steve Jobs or Tesla's Elon Musk or Facebook/Meta's Mark Zuckerberg ? 

- Generational differences : include information about specific products and services designed to target newer younger audiences as the company tries to anticipate new trends.

If the company built its business with Boomers, Generations X and Y, how are they moving forward with the needs and expectations of Generation Z Z